The Best Website Visitor Tracking Service Reviews of 2020
Here is a terrifying but true fact:
You are missing almost ALL of the leads that come to your website.
That’s right, most people that hit your website will not self-identify. They will not fill out a form, download a document or provide contact information. How many potential visitors are you missing? Well, according to Wordstream, only 2.35% of visitors will convert or reach out to you after they hit your website.
That means, unless you are doing some sort of website visitor tracking, you are missing more than 97% of your leads. Even though not all of those visitors will be qualified prospects, you can’t ignore the fact that you're missing a lot of opportunity to connect with potential customers.
There is a new secret tool that savvy B2B marketers are using to solve this problem and give their sales team an edge.
It is a tool that allows you to know exactly when a prospective customer is interested in buying your product or service. Not only that, this tool provides contact information about the visitor's company. It’s like having inside information about what a company is right about to purchase.
The secret weapon is Reverse IP Address Lookup technology. Simply put, this technology allows you to identify anonymous visitors who have been on your website, which products or services they have focused on and who at the company might be a good contact. It can identify what pages they looked at and what search terms they used to find your website. Click on this link to find out more about how website visitor tracking services work.
Using website visitor tracking software enables you to identify and target decision makers at companies, right when they are looking for products or services like yours.
Which means you can cut your marketing costs and efforts dramatically by only focusing on quality prospects. Instead of doing huge direct mail and email campaigns you can bring a laser like focus to your marketing and sales efforts. Check out our article on why you should get a service to identify anonymous website visitors.
There are a number of different companies that offer this secret weapon of anonymous visitor tracking services. Each provides varying levels of insight and support. This site was developed to help you understand the different types of services these vendors provide and ultimately help you pick the best vendor for your specific marketing needs. Here is a comparison grid of all of the anonymous visitor services that we reviewed.